Work.

Context

André Wicki's re-election as Stadtpräsident of Zug called for a campaign website with a fixed deadline: present results and goals clearly, be online for the campaign launch, stay reliable through election day.

My responsibilities

• Website: concept, copy, design, development
• Flyer design
• Local Instagram and Facebook campaign, early June to early October 2026

Delivered

• Campaign website wickizug.ch, live for the campaign launch
• Flyers
• Campaign: around 50,000 views in 90 days, around 100 new followers on top of roughly 1,100, mostly local
• After the re-election: website switched to «Wiedergewählt. Danke, Zug.» (re-elected – thank you, Zug)

Context

A family recycling business in Baar, operating for over 120 years, is searched for in different ways: by company name, by what people want to get rid of, or by the Ökihof.

Decision

Several domains lead to one website: twerenbold-baar.ch and recyclebaar.ch to the same place, oekihof-baar.ch straight to the Ökihof page. The recycling mascot Tweribär got its own page at tweribär.ch.

My responsibilities

• Concept, copy, design, development
• Domain setup
• Refining the Tweribär mascot

Delivered

• One website with four entrances: twerenbold-baar.ch, recyclebaar.ch, oekihof-baar.ch, tweribär.ch

For a dental practice on Lake Zürich, flash doesn't matter — the feeling does: I'm in good hands here. Clear structure, pleasant design, a direct path to booking — that's all it takes, and that's the craft.

My role: Concept, copy, design, development

Context

Dr. Neumann treats sleep apnea. On the practice website, this specialty would have disappeared among all the other treatments.

Decision

Instead of a subpage, the specialty got its own website with its own address, connected to the practice site zahnarzt-neumann.ch. From symptom to therapy to professional societies, it builds trust step by step.

My responsibilities

• Two-site strategy
• Concept, copy, design, development

Delivered

• schlafzahnmedizin.ch, connected to zahnarzt-neumann.ch