HENRY.MARKETING

Services

Strategy, design, code, launch — from one hand. No handoffs between agencies and freelancers, no friction. You talk to the person who builds it.

Marketing

Clarity before creativity.

Positioning & Strategy

What you say, how you say it, where it's heard.

Before anything gets built, we clarify: Who are you, for whom, and why should anyone care?

Typically: positioning workshop, core messages, structure and content for your web presence.

For: companies that want to «look modern» but don't yet know what they actually want to say.

Content & Visibility

The right story in the right place.

Copy that sells instead of fills — and a website Google understands.

Typically: website copy, SEO fundamentals, Google Business Profile, local findability.

For: businesses invisible on Google even though their customers search there.

Specialization Strategies

Sometimes the best marketing decision is a dedicated website.

A specialty with its own address makes you the regional go-to — instead of a subpage.

Typically: standalone site for a core service, linked to your main presence.

Reference: Schlafzahnmedizin Schaffhausen

Technology

Built, not clicked together.

Websites & Ecommerce

Custom-built, no page builders.

Fast on every device, findable on Google, multilingual when your customers are.

Typically: custom-developed website, launch in 4–8 weeks, over 90 on Google's performance test.

Reference: Pietrobon & Michel — four languages, Bahnhofstrasse Zürich

Relaunch & Migration

Has your website aged out?

I rebuild it — content, design, tech — without losing your Google rankings.

Typically: audit of the existing site, rebuild, clean redirects, measurably faster presence.

For: companies whose website is from 2019 — or from Localsearch.

AI Integration

AI where it actually takes work off your plate — not as a buzzword, as a tool.

Practical, not experimental.

Typically: a chatbot that answers customer questions from your materials. Automated workflows that spare you recurring manual work.

For: SMEs that want AI benefits without starting a research project.

Crypto Payments

Bitcoin, stablecoins, modern payment rails — cleanly integrated into your existing presence.

Explained clearly for your customers.

Typically: payment integration in website or shop.

For: companies thinking ahead. Not required — but if you do it, do it right.

Media

First impressions form in seconds.

Design & Visual Identity

Design that builds trust before a word is read.

No effects for effect's sake — a presence that fits you and shows your league.

Typically: design within the website project — layout, typography, imagery, color.

Reference: Dr. Obrenovic — calm, careful, trustworthy

Photo & Imagery

Real photos beat stock. Always.

I make sure your website shows you — not a model from a database.

Typically: image concept, photographer coordination, selection and web preparation.

For: practices and businesses whose website looks interchangeable.

Care & Growth

Your website never goes stale again.

A website isn't a project with an end date. Content changes, Google changes, your business changes. I stay on — updates, optimization, security, development.

Typically: ongoing partnership with a fixed annual fee. You ping me, I handle it. No timesheets.

For: companies that want a partner — not a vendor you have to re-brief every time.

What does it cost?

Every project gets a fixed quote before we start. You know in advance exactly what it costs and what you get — no hourly billing, no scope creep, no invoice you didn't see coming.

One-off projects and ongoing partnerships both work. Tell me what you need — I'll tell you what it costs.

What your project costs depends on what it needs to do. Tell me what you need — within a few days you'll get a quote with price, scope, and timeline.

Not sure what you need?

That's normal — figuring out what you actually need is part of my job. Tell me where you stand, and I'll tell you honestly what's sensible. Even if the answer is: less than you thought.

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